The Wii u sales are really, really bad and prove that Nintendo need to switch up their game plan and evolve. In reality the stubborn mentality of Nintendo and their 'yes men' have only held the company back from it's desired riches. The thing is, Nintendo has the potential to be much more than it is at the moment but only if it steps out of it's little bubble, wakes up and smells the coffee. Still think it's not that bad? Well even current CEO of Nintendo Iwata owned up for the recent poor sales.
Nintendo's Wii U needs a starman and while pessimists and rival fanboys may scream Nintendoomed, it still has a chance to redeem itself and turn over a new leaf. The WII U isn't entirely KO'd, so don't ring the bell just yet. How can Nintendo save the Wii U you ask? Well that's simple. Let's look at the solutions.
More games please!
Well this is a no brainer, since it's debut back in late 2012 the Wii U's launch games have been disappointing and fast forward to 2013 and not much has changed. There's been no real reason to go out and purchase a Wii U, especially if you own a 3DS or rival company console.
When you think of Nintendo, you probably think of memorable mascots like Mario, Yoshi, Donkey Kong and Link but the Wii U doesn't have even have a brand new Mario or Zelda IP as of yet. A better question is where's the Mario spin-offs that we've all come accustomed to? One of the major problems undeniably facing the WII U is the lack of appealing games, it's that's simple. Pikmin 3 is the start of what may become Nintendo's biggest comeback in years.
"Nintendo needs more games for the Wii U and it needs them now."Better marketing
You'd be surprised but many casual gamers still don't know what a Wii U is and the ones that do probably think it's just an add on tablet for the original Wii, not a good start eh? Nintendo's poor marketing campaign for their console has done the Wii U no favours. Even retailers who are selling the product think the WII U is just an accessory for Nintendo's original Wii. Proof? Take a look at American retailer Target's recent advertising mistake. Nintendo obviously need to improve their marketing campaign.
"Even the some retailers who are peddling the product think the Wii U is just an accessory for Nintendo’s original Wii."
Dat price drop
While dropping the price without any hardcore titles would be suicidal, once the appealing heavy hitters like Zelda and Mario start landing, a price drop should help budge some extra units, especially since at the moment it's only £50 cheaper than the upcoming PS4. If Nintendo were to drop the price, it could probably lure some consumers into getting a Wii U over the more expensive next gen systems, but of course not without an amazing lineup of mouth watering first party exclusives.
Third party support
Add Trophies and Achievements
When Microsoft first introduced it's achievement system back in 2005 on the Xbox 360, at first the it seemed pointless but soon gamers became obsessed with the idea to collect as many achievements as possible. Sony and Nintendo were both resistant to the notion, but Sony soon used it's common sense and implemented trophies in every PS3 game from the year of 2008. At present, similar achievements are available on Stream, Vita, mobile games and more, but hard headed Nintendo still haven't warmed up to the idea. This can't continue.
By choosing to leave out a trophy styled system on the Wii U, it not only makes Nintendo look outdated and stuck in the past but, non-system exclusives look unquestionably less alluring to many consumers. Nintendo could make an appealing achievement system if they wanted to, imagine getting a star or gold coin every time you completed a game achievement?
Taking Online-Multiplayer seriously
Nintendo's approach at providing an enjoyable and competitive online experience has been one big joke from day one. The lack of online multiplayer support is definitely affecting the Wii U. Like trophies, Nintendo haven't come to the realization that Online gaming is going to play an important part in the future of the video game industry, as a matter of fact it's already begun. Failed opportunities to expand and create a strong online community is already writing off the Wii U as a old timer amongst the upcoming PS4 and Xbox One. As it seems Nintendo have no interest of including online modes in their first party exclusives.
Games like NSMBU, Nintendo Land and Pikmin 3 are just some of the missed opportunities. It's disappointing that Nintendo are still stuck in the stone age in regards to online gaming. Nintendo need to implement online modes into their games. That's not to say every game needs online but it's beyond ridiculous when a four player co-op game like super Mario 3D excludes online multiplayer. Nintendo needs to wake up, stop forcing local co-op on it's gamers and take online gaming more seriously for it to be even be considered a threat in the future.
As 2013 progresses, Sony and Microsoft will be on the center stage as they promote their new PS4 and Xbox one systems, both of which are considerably more powerful and have more third party support than the Wii U. If Nintendo wishes to win back core audiences and attract new gamers, it better act soon.
Otherwise Nintendo can use the backdoor and focus on dominating the handheld market at least until tablet and smartphone gaming catches up to traditional handhelds.